The Hidden Cost of Vague Objectives

Broken down car with bonnet open

Glenn

๎€ฅ

Date posted

September 15, 2025

๐—ง๐—ต๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐—ฎ ๐—›๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐—–๐—ผ๐˜€๐˜ ๐—ผ๐—ณ ๐—ฉ๐—ฎ๐—ด๐˜‚๐—ฒ ๐—ข๐—ฏ๐—ท๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€.โฃ

(and it will make or break your economic development initiatives)โฃ

๐˜ž๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต๐˜ด ๐˜ง๐˜ข๐˜ช๐˜ญ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฆ๐˜ญ๐˜ช๐˜ท๐˜ฆ๐˜ณ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ค๐˜ต๐˜ฆ๐˜ฅ ๐˜ช๐˜ฎ๐˜ฑ๐˜ข๐˜ค๐˜ต, ๐˜ช๐˜ตโ€™๐˜ด ๐˜ข๐˜ฏ ๐˜ช๐˜ฏ๐˜ฅ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ข ๐˜ญ๐˜ข๐˜ค๐˜ฌ ๐˜ฐ๐˜ง ๐˜ค๐˜ญ๐˜ฆ๐˜ข๐˜ณ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ญ๐˜ฆ๐˜ท๐˜ข๐˜ฏ๐˜ต ๐˜ฐ๐˜ฃ๐˜ซ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ท๐˜ฆ๐˜ด.โฃ

โ†’ Simply having a “mission statement” doesn’t tell the full story.

โ†’ A project’s ultimate impact (or lack thereof) does.โฃ

๐—” ๐—ฆ๐˜๐—ฒ๐—ฝ ๐—ฏ๐˜† ๐—ฆ๐˜๐—ฒ๐—ฝ ๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ฑ๐—ผ๐˜„๐—ป ๐—ผ๐—ณ ๐—›๐—ผ๐˜„ ๐—ฉ๐—ฎ๐—ด๐˜‚๐—ฒ ๐—ข๐—ฏ๐—ท๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—จ๐—ป๐—ณ๐—ผ๐—น๐—ฑ: โฃ

Vague Priority Identification

โ†ณ Without deconstructing the “why” and “what” of a priority, you can’t truly understand the problem you’re trying to solve.

โ†ณ This leads to interventions that might not address the actual underlying issues.

Skipping Stakeholder Engagement

โ†ณ Failing to consult key stakeholders means missing diverse perspectives and local knowledge.

โ†ณ This can result in initiatives that don’t align with community needs or face resistance during implementation.

Lack of Baseline Data & Evidence

โ†ณ Without understanding the current state and gathering existing data, you can’t quantify the problem or measure success.

โ†ณ This makes it impossible to assess the true scale of the challenge or the effectiveness of your interventions.

Ignoring Root Cause Analysis

โ†ณ Focusing on symptoms rather than root causes (e.g., without using tools like the “5 Whys” or a Fishbone Diagram) leads to ineffective solutions.

โ†ณ You end up treating the surface issue, only for the problem to resurface later.

Undefined High-Level Goals

โ†ณ Without aspirational, yet clear, goals, your project lacks direction and a sense of ultimate desired impact.

โ†ณ This can lead to a fragmented approach where individual actions don’t contribute to a cohesive vision.

Bypassing the GO-EMPAThY Framework

โ†ณ Not considering the Environment, Market Dynamics, Politics & Policies, Actions, Theory of Change, and Your Role means a superficial understanding of the context.

โ†ณ This results in strategies that are not robust or tailored to the unique local economic landscape.

Neglecting SMART Objectives

โ†ณ Failing to translate high-level goals into Specific, Measurable, Achievable, Relevant, and Time-bound objectives means you can’t track progress or define success.

โ†ณ This leaves your project vulnerable to scope creep, resource drain, and an inability to demonstrate real impact.

To learn more:โฃ

+ Follow Glenn Athey at https://www.linkedin.com/in/glennathey/

๐Ÿ” Share with your networkโฃ

๐—ฆ๐˜‚๐—ฏ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ to the economic development executive’s toolkit at: https://economicdevelopment.world/toolkit/

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