“𝗪𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘁𝗵𝗲 𝗹𝗼𝗰𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆.” “𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗴𝗿𝗲𝗲𝗻 𝗴𝗿𝗼𝘄𝘁𝗵.” “𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽.”

𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?

In 31 years of economic development work, I’ve learned one hard truth: 𝘷𝘢𝘨𝘶𝘦 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘸𝘩𝘦𝘳𝘦 𝘨𝘰𝘰𝘥 𝘪𝘯𝘵𝘦𝘯𝘵𝘪𝘰𝘯𝘴 𝘨𝘰 𝘵𝘰 𝘥𝘪𝘦.

Sharpen up your objectives 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 – download the workbook by registering here.

The single feature that separates successful initiatives from failures is having clear, relevant objectives from the start.

But here’s the problem – most of us aren’t handed clear objectives. We’re given aspirational statements and told to “make it happen.”

So I’ve turned my course materials into a practical workbook that takes you from vague priority to SMART objectives with a robust delivery plan. It’s called “Set Clear, Achievable Objectives: A Workbook for Economic Development Professionals” and I’m making it freely available.

Inside you’ll find:

→ A 4-phase methodology from deconstruction to implementation

→ The GO-EMPAThY Framework for contextual analysis

→ Root cause analysis tools (5 Whys, Fishbone diagrams)

→ SMART objective development templates

→ Theory of Change and Logic Model builders

→ Complete MEL frameworks

It’s 40+ pages of templates, prompts, and frameworks you can use immediately. This is part of the incredible resources we have on our site for CPD, training and skills in Local and Regional Economic Development at Economic Development World.

Register here to get it.

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