This video highlights my latest book launch for Prosperity In Every Postcode: Build Organisations That Turn Devolution Into Economic Development and Growth. In this video, I cover the motivations for writing the book, that England’s new devolved institutions have 10 years to become great at economic development or face restructuring or abolition.

The book sets out what organisations need to do to become GREAT at local and regional economic development. It builds on the ambition by the UK Prime Minister to have growth in every postcode. Master the art of economic development with actionable strategies from the book Prosperity in Every Postcode. Learn to bridge the gap between local aspirations and practical delivery.

This guide breaks down the core principles of regional growth, focusing on how devolution can empower local areas. Whether you are involved in policy or local government, this overview provides the framework needed to move from high-level goals to actual execution. We examine the book’s structure, covering five key parts and thirteen chapters that outline how to prioritize decision-making effectively. By understanding these lessons, you will gain a clearer perspective on building a constructive approach to regional economic development. The content is designed to help practitioners refine their strategy and ensure that growth initiatives are both realistic and impactful. It is essential viewing for anyone serious about improving their economic development outcomes.